The butterflies effect of Zarmacaron

Zar Group implemented the “Zar Butterfly” campaign in the digital space and social media of Zarmakaroon in order to instill a good mood and spread happiness in the society. According to the digital marketing unit of Zermakaron, this campaign was organized on the occasion of World Pasta Day, focusing on the theme “The world needs small joys these days.”

The main idea of this campaign was based on the question, What should we do to improve our mood on days when our mood plays a major role in determining the quality of our life? Fortunately, there are simple and small things that make us feel better, things like being kind to others, preparing a delicious meal for the family, texting a friend we haven’t heard from for a long time, etc. In the theory of the butterfly effect, it is said that a small and even subtle change can cause big events. By focusing on doing small things, we will be able to experience very big changes over time, things will get better, goodness will flow towards us, and finally we will see the miracle of life.

Considering the fact that promoting good deeds is part of Zar Group’s mission, on the occasion of World Pasta Day, the think tank of the Digital Marketing Unit started a campaign with the aim of promoting and spreading happiness with small deeds under the name Parvaneh Zar and the hashtag #Ethr_Parvaneh_Zar on November 4, 2019 and ended on November 15, 2019.

This campaign was designed for @zarmacaron’s Instagram page and Zar’s customer club, and a special visual space was considered for publishing content during the campaign. Campaign announcements were made on the official page of Zarmakaroon, Zar customer club, and during the campaign, they were asked to send us their works in the form of photos, audio, and short videos and participate in the contest. During the campaign, about 60 related and new contents on the subject of small happiness were published in the form of posts, stories, and polls on the Zermakaron page, and in this way, the possibility of attracting the maximum participation of users was provided.

Every day, in the form of a story, suggestions were given to users with related topics such as preparing the family’s favorite food, donating masks to people who don’t have them, etc., and the publication of such content continued with their interest and desire to do and send their works for the campaign.

From the messages received from users and employees during the campaign, it became clear how many people were able to connect with the campaign topic and showed that we are somewhat close to the desired goal.

According to the topic and goal of the campaign, more than twenty cyberspace influencers joined us in this work and republished the content of the campaign on their personal pages for free and with a humanitarian goal.

The duration of the campaign was considered to be five days, but during the campaign and due to the repeated requests of users to extend the deadline for submitting works, the end date of the campaign was extended until November 15th, and finally, more than 300 works including photos, audio, and video on the topic of organizing small family birthday parties due to the spread of the Corona disease, preparing food for poor people and working children, preparing food for animals due to the cooling of the weather, surprising joy and gratitude, etc. It was interesting, attractive, and impressive that the judges of the works were impressed by the fact that the good things still continue.

In the end, with the help of the judging team, which included a number of people with good taste in this field, 300 works were selected by the judging team, and it was notified through Zar’s customer club, and 300 people were given a special pack of Zarmakaron products. It is worth mentioning that this campaign is the beginning of a way to do good deeds and promote happiness in society on behalf of the Zar group, and this time we will ask you what Zar should do in this way to spread happiness. Follow us on this path.