Signing a memorandum of cooperation between Zar Macaroni and Sparairan chain store

Zar Macaroon Company is currently the largest Iranian exporter of all types of pasta, has the first rank in the country’s pasta industry, and was able to play an important role in improving the quality of domestic products as the first producer of pasta and pasta with semolina flour in the country.

In addition to the production of all kinds of pasta, Zar Group also put the establishment of a confectionery group on the agenda. Corn-based sweetener containing fructose and glucose is one of the new sweetener products in the food industry, the production of which requires refineries with up-to-date technology.

Based on the targeting and the roadmap of Zar Macaroon Company, after the stabilization of production and development of activities and infrastructure, the managers of the group put the export of products on their agenda, and the conscious entry into the target markets was included in the company’s vision so that they can play a role in foreign markets by planning and creating a dynamic and flexible supply chain.

Currently, with the actions and targeting, the pasta product of this company is exported to more than 80 countries of the world, directly and indirectly.

Despite this success, Zar Makaroon Group did not stop its efforts and put other actions and innovations on the agenda to develop its export target markets, increase the volume of exports, and gain a greater share of global markets.

One of the measures taken by this company to increase its share of global markets is the use of new tools and ways to increase exports.

In this regard, the capacity of Spar chain stores was noticed by the managers of Zermakaron to take advantage of this potential to introduce and sell the company’s products due to the number, extent, and also the many references of chain store branches.

Among the good measures that were taken in the meantime, we can mention the signing of a memorandum of cooperation with the **“Spar”** chain of stores.

“Spar” company is an international company in the retail industry, which is operating in 48 countries with 13,800 branches. Recently, the branches of this brand have started in Iran under the name of Spar Iran.

Considering the activity of this international brand in different countries of the world and the extent of its activities, branches, and many customers, Zar Group has identified this capacity and cooperated with this store brand in order to increase its share of global markets by using the penetration factor of this global brand.

By offering Gold Macaron products in “Spar” chain stores, which is active in many countries of the world, while introducing the products, it also increases its exports in a capillary manner, which, in addition to increasing exports, will also increase production and job creation in the country, and in parallel with this cooperation, by using the experiences gained from it in cooperation with other global brands, to increase exports.